The ##

As we luke-warmly predicted back in April, news sites continue to model simpler, blog/Tumblr-like layouts. For-sale Newsweek launched a redesign this week. (When our buddy @agolis tweets it, you know it’s a big deal.) The comparisons to a “blog” are far more prevalent than with the Rolling Stone redesign, and for good reason. In fact, in some ways the newlanding page is more blog-like than Newsweek’s Tumblr.

Of course this raises questions as to what exactly is a blog. A key first question is whether a website is deemed a blog due to its layout or its content or both. Seems like it’s the sequence of posts— i.e.e the layout— that makes a site a blog, and that’s what Newsweek has embraced in their redesign.