The ##

From Yahoo! News (Hi @agolis): Danny Glower is asking actors and famous people not to wear Huge Boss to the Oscars tomorrow night. Apparently the jobs of 300+ workers in Ohio are at stake!

Pretty sure this is part of Zoolander 2’s advertising campaign.

If you can remember, the first one has some moral message via sweat shops and children. Ten years later? The hot, ‘relevant’ issue is the American economy.

Psyched to see who Glover plays.

Yes, I was looking up “manther.”

In chronological order:

1. How we recognize the Google search bar (via the blue rim)
2. The piano synced with the cursor.
3. The suggestion “Study abroad Paris blog”
4. The airport voice over during Paris study abroad search.
5. How “he” only half corrects “lourve”
6. How Google has the correct spelling.
7. How the music only gets going when he’s searching for a café.
8. The moment of hesitation before picking the café “Cabaret.”
9. How he seems to type the translation search quicker than any other search.
10. How in the translation results, the camera shows us the French, building anticipation before it finally pans over to the English translation.
11. How the mouse slowly runs over “You’re very cute.”
12. The audacity of the search “impress a french girl.”
13. The lowercase ‘f’ in French girl.
14. How he uses girl instead of woman (as per the first result).
15. The lack of “How to” before “impress a french girl.”
16. Watching him confuse truffles with the “influential filmmaker” Francois Truffaut. (We can just imagine the conversation.)
17. The subsequent giggle.
18. How he doesn’t capitalize Truffaut in his search.
19. The phone ringing as he searches “Long distance relationship advice.”
20. How two of the auto-complete suggestions for “long distance rel” are “long distance relationship songs” and “long distance relationship poems.”
21. How the auto-suggestion for “long distance relationship adv” reads:
    “long distance relationship advice for guys”
    “long distance relationship advice for women”
    “long distance relationship advice for girls”
    “long distance relationship advice college”
    “long distance relationship advice love poems”
22. How she answers “Hallo?”
23. How he deletes “Long distance relationship advice” and replaces it with “Jobs in Paris.”
24. How his determination is emphasized by the fact that one result is zoomed in on for “Jobs in Paris”
25. How we know AA 120 is a flight number, by the form of the search term or by the sound of a plane in the background.
26. How we already know where flight AA 120 is going.
27. How flight 120 departs at 10 pm, and we know he won’t sleep on the plane.
28. How he traces over “on schedule” as if it’s his life and his relationship.
29. Finally, church bells at the climax of the backing track.
30. The idea of getting married in Paris.
31. The pause and drop in the music before he types “how to assemble a crib,”— a collective deep breath after an impromptu wedding and honeymoon.
32. How the auto-completes for “how to” include:
    “how to tie a tie”
    “how to kiss”
    “how I met your mother”
    and “how stuff works”
33. How the auto-completes for “how to a” include:
    “how to ask a girl out”
    “how to address an envelope”
    “how to add fractions”
34. How the mouse arcs around to the search button on “how to assemble a crib.”
35. How the last beat is synced with him hitting the search button.
36. How we hear the baby.

Is your personal brand too ‘intellectual’? Well Diesel has the just the jeans for you!

Aesthetically there’s a lot of gorgeous young, heart-pumping sex here. Lot of voyeurism, exhibitionism, romance and sexting(?). #alotgoingonhere. A page from Levi’s book for sure, but perhaps a slightly different hipster target here. More Cassady/Kerouac, less Whitman/Ginsberg.

Yes, I can see how some people would be rubbed the wrong way by the “Be Stupid” tagline. Maybe they should have gone with reckless, sexually-liberated, daring, bold, wild, anti-Puritan or free. But I’ll applaud any lesson telling young people to do cool shit, even if it’s selling me jeans I’ll never buy.

(all via). More after the jump…

Read More

Here at The ##, we’ve decided to hire a new writer to blog completely unironically (via fighting meta-enabling). He’s innocent and unironic.

Hey guys! Simon here again, thought I’d share with you these Levi’s commercials I saw the other day. I think there are two of them.

This first one here is actually the voice of Walt Whitman reading his own poem, “America”:

“America”
By Walt Whitman

Centre of equal daughters, equal sons,
All, all alike endear’d, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love,
A grand, sane, towering, seated Mother,
Chair’d in the adamant of Time.

And here’s “Pioneers! O Pioneers!” (read above by an actor)

1
COME, my tan-faced children, Follow well in order, get your weapons ready; Have you your pistols? have you your sharp edged axes? Pioneers! O pioneers!

2
For we cannot tarry here, We must march my darlings, we must bear the brunt of danger, 5 We, the youthful sinewy races, all the rest on us depend, Pioneers! O pioneers!

3
O you youths, western youths, So impatient, full of action, full of manly pride and friendship, Plain I see you, western youths, see you tramping with the foremost, Pioneers! O pioneers!

(continued)

The guys over at Slate have analyzed the shots pretty darn well. The neon “America” sign half-submerged, the beach bonfire! unbelievable! It gives me that warm feeling inside. GO FORTH! It all reminds me of the hope I have in our generation. Running around, in search of the Neal Casadys and W. Burroughses of the 1950s or the 2050s… jeans and white undershirts —— girls and fireworks and trains and cigarettes and hip to time, man, I’m hip to TIME! I read poetry and so what I might be rich motherfucker but I wear the same jeans as you. The same jeans as you! and we ride in pick-up trucks down dusty roads and pull from cheap vodka by a different name here but it’s the same as long as you’re in AMERICA! GO FORTH! CALL ME DARLING AGAIN DARLING!

Art & Copy.
(Via Say Mayday)

Here at ## we’ve started covering both documentaries (where we write about movies that are about things) and advertising (where we write about things that sell other things - and sometimes look good doing it).

So to continue both as well as merge the two, we thought we’d throw up the trailer to Art & Copy, a doc about the current advertising industry. Apparently they’re still in to the creation of want.