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How many PBRs did you buy last night? Maybe ten or twelve? What about $250 million worth? That’s how much bro C. Dean Metropoulos bought! Wow, I wish I was partying with that guy!

The Wall Street Journal was nice enough to let us know of this massive transaction of Pabst, and even inform us that this so-called “PBR” stuff is a “beer of choice for a generation of irony-loving hipsters from Portland, Ore., to Manhattan’s Lower East Side.” That’s some crazy shit, Rupert!

But, um, investor guy—didn’t you know that PBR is so over? All the kids are on that Four Loko shit now. Or Icing each other from sun-up to sun-down. Just watch it happen—in a month or two you’ll see that Iron City will become the New PBR, and everyone will get their Bmore on and switch to drinking Natty Boh.

So, bad investment. Nice try, though!

Nike’s new Tiger ad has apparently “gone viral.” If you didn’t know that’s the voice of Tiger’s father, who passed away a few years ago. Brow Beat seems to imply that the harsh demands of his father could partially excuse his “transgressions,” maybe they were even inevitable.

If this truly is a post-Easter resurrection of Tiger’s image, Brow Beat is right to say “Tiger’s fall from grace may in fact be the best thing that ever happened to Nike’s golf division.”

We’re just wondering what would Don Draper say?

Yes, I was looking up “manther.”

In chronological order:

1. How we recognize the Google search bar (via the blue rim)
2. The piano synced with the cursor.
3. The suggestion “Study abroad Paris blog”
4. The airport voice over during Paris study abroad search.
5. How “he” only half corrects “lourve”
6. How Google has the correct spelling.
7. How the music only gets going when he’s searching for a café.
8. The moment of hesitation before picking the café “Cabaret.”
9. How he seems to type the translation search quicker than any other search.
10. How in the translation results, the camera shows us the French, building anticipation before it finally pans over to the English translation.
11. How the mouse slowly runs over “You’re very cute.”
12. The audacity of the search “impress a french girl.”
13. The lowercase ‘f’ in French girl.
14. How he uses girl instead of woman (as per the first result).
15. The lack of “How to” before “impress a french girl.”
16. Watching him confuse truffles with the “influential filmmaker” Francois Truffaut. (We can just imagine the conversation.)
17. The subsequent giggle.
18. How he doesn’t capitalize Truffaut in his search.
19. The phone ringing as he searches “Long distance relationship advice.”
20. How two of the auto-complete suggestions for “long distance rel” are “long distance relationship songs” and “long distance relationship poems.”
21. How the auto-suggestion for “long distance relationship adv” reads:
    “long distance relationship advice for guys”
    “long distance relationship advice for women”
    “long distance relationship advice for girls”
    “long distance relationship advice college”
    “long distance relationship advice love poems”
22. How she answers “Hallo?”
23. How he deletes “Long distance relationship advice” and replaces it with “Jobs in Paris.”
24. How his determination is emphasized by the fact that one result is zoomed in on for “Jobs in Paris”
25. How we know AA 120 is a flight number, by the form of the search term or by the sound of a plane in the background.
26. How we already know where flight AA 120 is going.
27. How flight 120 departs at 10 pm, and we know he won’t sleep on the plane.
28. How he traces over “on schedule” as if it’s his life and his relationship.
29. Finally, church bells at the climax of the backing track.
30. The idea of getting married in Paris.
31. The pause and drop in the music before he types “how to assemble a crib,”— a collective deep breath after an impromptu wedding and honeymoon.
32. How the auto-completes for “how to” include:
    “how to tie a tie”
    “how to kiss”
    “how I met your mother”
    and “how stuff works”
33. How the auto-completes for “how to a” include:
    “how to ask a girl out”
    “how to address an envelope”
    “how to add fractions”
34. How the mouse arcs around to the search button on “how to assemble a crib.”
35. How the last beat is synced with him hitting the search button.
36. How we hear the baby.

Is your personal brand too ‘intellectual’? Well Diesel has the just the jeans for you!

Aesthetically there’s a lot of gorgeous young, heart-pumping sex here. Lot of voyeurism, exhibitionism, romance and sexting(?). #alotgoingonhere. A page from Levi’s book for sure, but perhaps a slightly different hipster target here. More Cassady/Kerouac, less Whitman/Ginsberg.

Yes, I can see how some people would be rubbed the wrong way by the “Be Stupid” tagline. Maybe they should have gone with reckless, sexually-liberated, daring, bold, wild, anti-Puritan or free. But I’ll applaud any lesson telling young people to do cool shit, even if it’s selling me jeans I’ll never buy.

(all via). More after the jump…

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