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Am Appy is in trouble.

The troubles facing American Apparel grew Tuesday as the retailer said that it had received a federal subpoena over its change in accounting firms.

Shares in American Apparel plummeted 25.9 percent on Tuesday, to $1.03. They have fallen 67 percent this year.

Could the “seller of T-shirts and casual clothing” with its “popularity among urban cognoscenti for its racy ad campaigns” actually “go under”? Did Dov predict his own destruction? Is Carles the only relevant blogger that uses Am Appy as “more than a store”? 

Bloggers won’t be able to scrape a post out whenever an Am Appy is burglarized, makes changes to its exterior or dress code, or starts a riot, not to mention some will be losing an advertiser. 

But what about the cultural influencer. How will post-Am Appy bloggers connect to the retail industry? Is Am Appy the only physical manifestation of the blogosphere?  

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