The ##

The iPhone 4 blah blah blah yesterday blah blah blah front-facing camera. Our favorite part of the media-blitz-that-already-happened-but-we-still-really-want-this-phone is the Sam Mendes-directed commercial.

Of course there are other instances of famous movie directors sinking to the medium. One of the most famous being Ridley Scott’s 1984 ad for Apple.

We also have Spike Jonze for GAP (pretty fuckin awesome, but predictably pulled. He also did two for Levis).

and, to end with the most meta, Wes Anderson’s ego trip in which he does things with the help of his Am Express card:

Artsy directors should do this more. They’re so mainstream and literally commercial that they’re not, somehow escaping the taboo of actors appearing in advertisements, prompting them to fly to remote countries (and serve as premises for other artsy films). Directors seem to navigate this stigma, we think, either by the nature of them having more creative control or because it takes a fan to know a commercial’s directors.

Can’t wait for Woody Allen’s new Viagra spot.

(hat tip Vulture, as always)