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Via Daily Mail:

Surrounded by cheering rugby players, applauded by fellow members of the university netball team, 19-year-old Melissa Fontaine tipped back her head and giggled as fellow drinkers in the Students’ Union bar pulled apart her eyelids and allowed them to pour a shot of vodka into her left eye.

‘Vodka eyeballing’, as it is known in student circles, is the latest drinking craze to sweep through Britain’s universities.

Ever the innovators, college students “everywhere” have found a way to get their buzz on all the quicker: by taking shots of vodka through their eye.

Doctors worry it will lead to blindness. Or drastically improved drunk driving skillz.