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By now we’re all familiar with blog time. We use it all the time to measure time. But sometimes we use another measure of time, one that’s more applicable to certain situations. I’m speaking of “the case,” which is measured by how long it takes a given “room” of “heady bros” to consume one case (24 beers in these parts).

For the purposes herein we may assume that a “room” is “quorum,” which is approximately 5 or 6 “heady bros.” Thus, after much empirical testing, one case is roughly 30 minutes.

Sure, this is useful. “We’ll be there in two cases.” “That was so four cases ago.” You get the idea. But we still don’t have any measure of distance in our new system. Until now!

A light case - the distance light travels in the time it takes a “room” of “heady bros” (i.e. “quorum”) to consume a case of beer (not to be confused with a case of light beer).

Some math, courtesy of Barton Labs:

Light travels 186,000 miles per second.

It takes 30 minutes for “quorum” to consume case. That’s 1800 seconds.

186,000 mi/sec * 1800 seconds = 330,000,000 miles = 1 ‘light case’

Therefore 1 light case is equivalent to 330,000,000 miles.

Happy Fraturday!