The ##

Here at The ##, we’ve been blogging long enough to know that in the Tumblrverse, time operates at a different pace than time in “real life.” In fact, those who have spent enough time in the blogging lair, Googling your Tumblr name over and over again to make sure you’re just as blog famous as you were the day before, chain-smoking the Gauloises that you have your friend in Paris priority mail to you—you’ve stopped thinking in “years,” and started to ponder your existence in terms of “blog years.”

But how are blog years measured? The ## found that this question has never been answered, so we revved up our flux capacitor (courtesy of @bartonlabs) and jumped into the space-blogtime continuum that is the BLOGOSPHERE.

We knew that The Official Blog Year Conversion Scale (copyright The ##) couldn’t take inspiration from just anyone, so we culled our data from the only place we were sure we could trust: Hipster Runoff. Carles has been using blog years forever, so we took some of his posts to create the table below:

And, after a sophisticated linear regression analysis (scrapping the curious outlier of MGMT’s age), we made the following conclusions:

Basically the approximate “coefficient” between the blog time dimension and the real time dimension is 120.

1 real year = 120 blog years
1 real week = 2.3 blog years or 28 months
1 real day = 120 blog days = 17 blog weeks = 4 blog months

And there you have it: The Official Blog Year Conversion Scale (copyright The ##).