But that is not how it turned out. In the 100 sessions, the hit rate for those shown erotic stimuli was 53.1 percent. Why? It could have been a fluke, but with the results session after session consistently better than random, one explanation might be that the subjects somehow 'knew' that a particular choice would be especially arousing. How did they know? One possibility is that the tasty reward of "hot action" somehow got passed backwards through time more effectively. »
[via The Awl]